In 2015 Spotify adopted a clean, trendy, adult wordmark without serifs and separated its three flowing waves to serve as a separate symbol. and were increasingly used in UX icons representing Wi-Fi or audio volume. To illustrate the use of new technologies, such as streaming and related ways to transmit bits wirelessly over the airwaves, Spotify and hundreds of other brands adapted the visual convention of concentric lines, which in the past had been used to represent radio waves and t. The Spotify Icon consists of three arched lines in white, placed on a solid green circle. Though the company decided to keep it for years, modifying and brightening it up with each redesign. The original Spotify logo, like its name, was a product of a trend that quickly became a cliché. Iconĭespite the progressiveness of the music service and its trendiness, the visual identity of Spotify has never been something outstanding and brilliant. The vivid shade of green in combination with the white background creates a joyful, festive mood. In 2015, the color scheme was modified, while the shape of the logo stayed the same. The 2013 logotype got rid of the “jumping” “o”, while the lines symbolizing sound waves were placed inside a circle shape and moved to the left.
Right above the “jumping” “o” there were three lines, which symbolized sound waves and in this way emphasized the company’s connection to the world of music. The earliest Spotify logo, which was introduced in 2008, looked a bit more playful than the current one. The magic of the green color makes the whole image vivid and kind, standing for progress, growth, and success. The new wordmark has its letters enlarged and looks friendlier and more welcoming than the previous one, though is written in the same typeface. Today it is drawn in a bright green color, which is accompanied by three white lines on the emblem.
In 2015 the Spotify logo is being redesigned again. As for the emblem, it was a solid green circle with three white arched lines, just like the ones on the previous version, though this time they had a thin black outline, which made them look embossed on a green background. The new inscription was executed in a smooth modern sans-serif typeface with thick rounded lines and straight cuts. The redesign of 2013 made the logo more laconic and clean, placing a circular emblem on the left from the confident and solid black logotype. Three arched lines of different lengths and thicknesses were placed above the letter “O”, representing the sound. The inscription in the title case was executed in a white outline serif typeface and had its letters placed uneven, resembling dancing, and having fun with the favorite music the app finds for its users. The initial Spotify logo, introduced in 2008, featured a solid green square badge with playful lettering along its bottom side.
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